Posts Tagged marketing

Is Mathematics For The Left Brain

Drawing on the Right Side of the Brain is a drawing-instruction book, first published in 1979. In her book, Betty Edwards, Professor of Arts at California State University, builds on the then novel theory that the two halves of the brain function differently. The left hemisphere is responsible for verbal, abstract, symbolic activities. The right hemisphere serves for synthetic, holistic, intuitive perception and information processing. Under normal circumstances, the left hemisphere is the more active of the two. The book offers a series of exercises designed to subdue the rational, left side of the brain while firing up its right, imaginative part. The book carries the subtitle of A Course in Enhancing Creativity and Artistic Confidence. In the preface to the second edition (1989), the author describes how surprised she was to discover that, in the 10 year period following publication of the book,

… individuals and groups working in fields not remotely connected with drawing have found ways to use the ideas in my book. A few examples will indicate the diversity: nursing schools, drama workshops, corporate training seminars, sports-coaching schools, real-estate marketing associations, psychologists, counselors of delinquent youths, writers, hair stylists, even a school for training private investigators.

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